The genesis of Telangana Jagruthi intersected with the renewed trajectory gained by the movement for Telangana state formation.
Telangana Jagruthi’s founder, Smt. Kalvakuntla Kavitha having returned from the United States of America in 2003, realized that the women of Telangana did not have a suitable platform to participate in the movement. To address this concern, Telangana Jagruthi was formed to herald a cultural renaissance in Telangana for its people to regain a sense of their unique identity and their human as well as socio-cultural rights.
Kavitha along with a handful of like-minded people came together to form this non-governmental organization (NGO) which was, formally registered on November 3, 2008 as Telangana Jagruthi.
One of the first activities that the organization undertook was the revival of the celebrations of the Bathukamma festival – a festival unique to the culture of Telangana with a universal message of environment protection and women rights.
Kavitha started celebrating Bathukamma as a form of protest. A non-violent, culturally relevant initiative to promote equity and justice for the people of Telangana. Now it has grown into a cultural festival for a large proportion of population and is celebrated in many parts of the world including Australia, the United Kingdom, USA, Qatar, Oman and the United Arab Emirates.
Telangana Jagruthi thereafter ventured into other spheres such as skill development, provision of healthcare services, educational development, environment protection and women rights. It has offices across the world including India, USA, UK, UAE, Australia and Oman.